Geoffrey Anthony Ahye Founder & Publisher Extract from PARITY Press Releases 13/04/2000 and 07/03/2001 - Parity Resources Air Miles programme, published in Incentive Today and other marketing publications. 1980 Watford Technical College * Business Studies | 1975 CIC St Mary's College, Trinidad, West Indies * GCE O'Levels
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Experience
Online Publishing 2002 - Present and Relationship and Loyalty Marketing Consultant 1990 - Present
With over 15 years of loyalty/relationship marketing and business experience including projects at:
Loyalty Developer Joins Parity Resources
Parity Resources, one of the UK's leading IT Recruitment companies, has appointed Geoff Ahye as Marketing Manager ... with a specific brief to develop value-added service strategies for IT contractors, candidates and clients.
"Geoff brings a wealth of experience to Parity, not least 10 years' of Loyalty Programme Consultancy and Project Management with the likes of International Customer Loyalty Programmes, MasterCard and International Management Group.
Geoff will be in the vanguard of this exciting development and will be driving the promotion of our corporate profile throughout the industry."
Parity’s AIR MILES programme is an exclusive scheme within the IT recruitment sector and gives IT contractors, consultants and permanent candidates the opportunity to earn AIR MILES rewards through placements with Parity Resources, Parity EuroSoft (UK residents only) and Parity Selection.
A similar scheme is also run internally at Parity with over 97 percent of eligible staff registering for the reward programme. Internal staff benefit from the programme through incentives and prize draws.
AIR MILES Success at Parity
Karen Penney, Director of Sales, for AIR MILES said: "We are delighted that once again AIR MILES have provided a success story for a valued client. Our 12 years' experience has shown us that those clients who understand how to best leverage the programme and work hard to get maximum benefit from the opportunities it presents, reap the best rewards - Parity has done just that."
To capitalise upon the widespread acceptance of its AIR MILES programme, Parity has appointed Geoff Ahye as Loyalty Marketing Manager responsible solely for overseeing AIR MILES related initiatives. Geoff takes up the role from his position of Marketing Communications Manager for Parity Resources to focus activity on developing the Parity AIR MILES programme.
Commenting on his appointment, Geoff said: "The project has been an exciting addition to Parity's benefits portfolio and now that I will be focusing on the programme full time, there will be more developments in the near future designed to encourage an even higher sign-up rate amongst our contractors and permanent candidates."
Education
CIM Affiliate Member Professional
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