Close collaboration with a media owner to develop new audio-visual and interactive poster sites - exclusive to our client. The concept transformed the once-boring experience of waiting for a bus and is now being rolled out across Europe.

The innovative strategy - to act like a female fashion brand - turned insurance conventions on their head, resulting in the brand massively exceeding sales targets two years running.

This Grand Prix award-winning campaign made use of an internet viral to allow teens to distribute the message themselves. It led to 25% drop in casualty figures and transformed public sector communications to teens.