Our industry is governed by codes of practice that are designed to protect consumers and create a level playing field for advertisers. The Codes are the responsibiilty of two industry Committees of Advertising Practice - CAP (Broadcast) and CAP

Using new research techniques and neuro-science, we've proven that cinema ensures a far more detailed understanding of advertising than an everyday media environment.

The Cinema Advertising Council (CAC) serves cinema advertising sellers, the theatrical exhibition community and the advertising community, acting as a central source of information for the industry.

With research revealing that 89% of cinemagoers watch in-cinema commercials, combined with the premium look and feel of the big screen environment, in cinema advertising leads the way in combining brand impact with brand experience.

For Film Lovers Everywhere

Screenvision continues to lead the charge with 50+ million consumers per flight and over 14,000 screens in 2006. , Contact Screenvision and make cinema advertising part of your media mix.

European coverage includes strong positions in France, Spain, Benelux and the Nordic region. In-theater promotions include box office handouts, standees, counter cards, posters, banners, branded popcorn bags and soda cups and 3-D signage.

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