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Advertising 'is changing but just as important'
Advertising 'is changing but just as important'
While advertising is changing throughout the recession, it is crucial for professionals to continue investing in this area, an organisation has claimed.
Rae Burdon, chief operating officer of the Advertising Association, asserts that the extra pressures put on the business world by the economic downturn have increased the importance of engaging the customer in a dialogue with the firm.
He says the benefits from this will be seen throughout this period, as well as during the eventual upswing.
The recession is having the effect of creating a change in the way that the advertising sector operates, however, the Incorporated Society of British Advertisers' director general Mark Hughes has claimed. He suggests that professionals are moving their spending on this area away from traditional media and into online advertising.
Mr Hughes says: "There is a definite structural change in the market, and that is not going to reverse. It is a question of how much further it is going to go and at what speed."While advertising is changing throughout the recession, it is crucial for professionals to continue investing in this area, an organisation has claimed.Rae Burdon, chief operating officer of the Advertising Association, asserts that the extra pressures put on the business world by the economic downturn have increased the importance of engaging the customer in a dialogue with the firm.He says the benefits from this will be seen throughout this period, as well as during the eventual upswing. The recession is having the effect of creating a change in the way that the advertising sector operates, however, the Incorporated Society of British Advertisers' director general Mark Hughes has claimed. He suggests that professionals are moving their spending on this area away from traditional media and into online advertising.Mr Hughes says: "There is a definite structural change in the market, and that is not going to reverse. It is a question of how much further it is going to go and at what speed."
Rae Burdon, chief operating officer of the Advertising Association, asserts that the extra pressures put on the business world by the economic downturn have increased the importance of engaging the customer in a dialogue with the firm.
He says the benefits from this will be seen throughout this period, as well as during the eventual upswing.
The recession is having the effect of creating a change in the way that the advertising sector operates, however, the Incorporated Society of British Advertisers' director general Mark Hughes has claimed. He suggests that professionals are moving their spending on this area away from traditional media and into online advertising.
Mr Hughes says: "There is a definite structural change in the market, and that is not going to reverse. It is a question of how much further it is going to go and at what speed."While advertising is changing throughout the recession, it is crucial for professionals to continue investing in this area, an organisation has claimed.Rae Burdon, chief operating officer of the Advertising Association, asserts that the extra pressures put on the business world by the economic downturn have increased the importance of engaging the customer in a dialogue with the firm.He says the benefits from this will be seen throughout this period, as well as during the eventual upswing. The recession is having the effect of creating a change in the way that the advertising sector operates, however, the Incorporated Society of British Advertisers' director general Mark Hughes has claimed. He suggests that professionals are moving their spending on this area away from traditional media and into online advertising.Mr Hughes says: "There is a definite structural change in the market, and that is not going to reverse. It is a question of how much further it is going to go and at what speed."
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